The fourth annual Good and Green – The Green Marketing Conference is being held October 6th and 7th at The LEED-Gold certified Hearst Tower in New York City. Sponsored by The Daily Green and Good Housekeeping, the event promises to teach you “how to increase your brand’s emotional, cognitive and financial connection in today’s ‘greening’ consumer markets.” Attending this event is a wise first step taken in responding to the need for sustainable business practices. If you’re already headed down this path, strategies gleaned can help you emerge as a green leader within your industry.
Think about this: “35% of consumers say they will still pay more for “environmentally friendly” products, despite the recession (Mintel research report, March 2010), while 74% say they would switch to another brand if it helped them conserve resources without having to pay more (P&G and Ipsos Public Affairs’ “Consumer Conservation Survey” 2010).”
Good and Green is the perfect opportunity for you to learn from and network with some of the world’s leaders in sustainable business. Some of last years’ stand-out company participants included: Cisco Systems, General Motors, Jet Blue Airways, NBC Universal, Johnson & Johnson, Sony Electronics, Pepsi-Cola North America, and Nike. For a more comprehensive list, click here.
According to the Good and Green website, while attending you’ll receive:
• Thousands of dollars worth of new research, instruction and know-how to help you improve your green marketing ROI
• Real-world case studies, creative strategies and resources & techniques to help you increase your sales and build market share
• Priceless green marketing connections with speakers, sponsors & marketing peers
To learn more, visit http://www.goodandgreen.biz/.
For a 25% discount on your admission, write “The Daily Green” in the “questions or inquiries” space when you register.
Sign up quick, because there are only 125 seats available!



